Be Moved’ celebrates real people from all walks of life who turned to exercise and movement to help them during 2020. The campaign encourages everyone to continue to be moved into 2021 in a safe and healthy way.
Throughout 2020, Sport Ireland has observed a significant number of people in Ireland reporting that participating in physical activity or personal exercise improved their mental & physical health, demonstrating that when the going gets tough, the Irish get moving.
Be Moved campaign is a powerful and dramatic reminder of the emotional power of sport and how that connects to the heart of communities across the country. The message is the sport IS the heart of the nation and of communities.